Every Small Business needs to show Online
Why do all Small Business need to be on the web?
Remember on the old days, when every business in town was listed on the Yellow Pages?
You had an option to add an ad or not, but if someone was looking for your services, you would surly be there...
Well, you probably don't have a Yellow Pages book at home anymore. Yellow Pages now tries to list al business on their online service, as do Yahoo Directory, Bing and most of all, Google.
But how is your business showing on the web, and how much information are your clients receiving?
Whenever your business or firm shows on a list, directory or search, you have a chance to link it to your website, and give your clients and prospects all the basic informations that you use to have do pass by phone or personal visit.
Consumers are used, more and more, to get all the information they need on their fingertips, with only few minutes of research. And be sure, if your information is not available, your competitor's is!
A website can convey much more information to new clients than a short phone call that they could place to you. People prefer to type and text than talking on the phone, except when you are already friends.
If you already have a website, you need to make sure that it is passing the right idea about your business, and all the information they are looking for on an initial contact.
This is the beginning of the Online Marketing process, and as you develop your web presence you will engage on the steps of ATRACT - CONVERT - CLOSE SALES- DELIGHT your clients. These are the four stages of the Inbound Marketing, and your goal will be to offer enough information to the public, s that the clients will naturally com to you. I call it "paving the road" for the client's journey.
Besides the website, there are many other tools available to make your company known to your online customers, and we use each one of them on their proper way.
The web has made Marketing available for all sizes of business. All you need is time and knowledge of how it works!
