Inbound Marketing

For me, Inbound Marketing is almost the natural marketing. The actions you take to place your products and services on the natural flow of fullfilling your clients needs, instead of pushing them against your clients.

The beauty of using Inbound Marketing is to be able to educate the prospects, help them understand their problems, make an educated decision about the solution they will adopt and connect with your company.

Pave the Road so that your clients can drive to you. And make it a nice and agreeable journey!

This is what Inbound Marketing is about: attracting your consumers to you with useful and helpful information, that will guide them during their journey to your product or services. It is a great tool for Small Business, since it is based on the sharing of your knowledge and guidance of the client, which comes naturally to entrepreneurs.

Instead of reaching your client with advertisement, direct mail, telemarketing and other intrusive marketing tools, we make valuable information about your industry and products available to buyers, and become their partners in the "buyers journey".

From the business perspective, we follow this 4 steps: Attract - Convert - Close - Delight the clients.

Our goal is to reach the buyer on each one of the stages of his Buyer's Journey: Awareness - Consideration - Decision.

On the Awarness fase, the prospects are percieving that they have a need or a problem, and will start researching for existing solutions on the market. They are looking for general information on a subject, and that is what you have to provide to show your knowledge and build trust. Once the client is reasonably educated on the subject, he will start considering the different alternatives for solving his problem. That is the moment to stress your products/ services strenghts and advantages, and supply prospects with all necessary information for a decision.

Even if the prospects opt for your solution, you sitll have to overcome objections like price, subsctiptions, delivery time, durability, etc. At this point, marketing and sales work very close together, to Close and Delight the Client.

As I said before, the process of being noticed and attracting clients can be accelarated by the use of Outbound Marketing tools. This mix is what makes Online Marketing a management tool that is available for promoting business, ideas and people with any kind of budget and marketing team.

Actually, if you don't have a Marketing Team or Marketing Person, you can use the help of The Online Marketing Lady to reach your clients through the web.